Service & Awards
Service & Awards
Beyond research and teaching, I am committed to serving the academic community through editorial work, professional leadership, and interdisciplinary collaboration. This page gathers the awards I have received in recognition of my work, as well as the roles I hold in the wider marketing and service research community.
Recognition
Awards & Honors
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Best Conceptual/Theoretical Publication Award
Fogelman College of Business and Economics · 2026
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Best Poster Presentation Award
Frontiers in Service Annual Conference · 2017
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Nominated: Susan Te Paske “See Me” Award
The University of Memphis · 2021
Editorial
Editorial Roles
Associate Editor
Journal of Consumer Marketing
2026 – Present
Editorial Advisory Board
Journal of Service Management
2024 – Present
Ad Hoc Reviewer
Journal of Service Research · Journal of Service Management · Psychology & Marketing · Journal of Business Research · Journal of Services Marketing · International Journal of Market Research
Leadership
Professional Leadership
Founding Member
Women in Marketing Strategy (WIMS)
2023 – Present
Co-Chair LATAM Chapter
International Research Symposium on Service Management (IRSSM)
2025 – Present
Early Career Member
ServCollab
2025 – Present
VP Communications
AMA RAPSIG (Relationship & Serving Marketing Special Interest Group)
2022 – 2024
Affiliate
ACRE Institute — Institute for Agricultural and Conservation Research and Education
2024 – Present
PhD Co-Coordinator
University of Memphis — Department of Marketing & Supply Chain Management
7 Dissertation Committees
Graduate Mentorship
Dissertation Committees
07
Yupal Shukla — Dissertation
Dept. of Marketing & SCM, Fogelman School of Business, University of Memphis · Committee Member · Expected: Spring 2027
06
James Youn — Dissertation
Dept. of Marketing & SCM, Fogelman School of Business, University of Memphis · Committee Member · Expected: Summer 2026
05
Candice Marti — Understanding the Superstitious Consumer: A Multi-Method Investigation of Consumer Superstition in Retail and Service Encounters
Dept. of Marketing, E. J. Ourso College of Business, Louisiana State University · External Committee Member · Graduated: Summer 2025
04
Casey Waldsmith — Exploring the Roles of Emotions, Visual Cues, and Timing on Prosocial Behavior
Dept. of Marketing & SCM, Fogelman School of Business, University of Memphis · Committee Member · Graduated: Summer 2025
03
Priyanka Singh — Examining the Impact of Digital Marketing Transformation on Firm’s Strategic Outcomes – A Multi-Method Approach
Dept. of Marketing & SCM, Fogelman School of Business, University of Memphis · Committee Member · Graduated: Summer 2023
02
Svetlana Tokareva — Three Essays in Brand Management: A Multi-Method Approach
Dept. of Marketing & SCM, Fogelman School of Business, University of Memphis · Committee Member · Graduated: Summer 2023
01
Eric C. Narcum — To Brag or Not to Brag: Two Essays on The Effective Promotion of Prosocial Behaviors
Dept. of Marketing & SCM, Fogelman School of Business, University of Memphis · Committee Member · Graduated: December 2022
Institutional
Departmental & College Service
University of Memphis · Memphis, Tennessee
Belonging and Engagement Committee (Member)
2021–2026
MSCM Faculty Search Committee — Assistant Professor of Teaching
Fall 2025
Marketing Curriculum Review Committee (Member)
Spring 2024
FCBE Strategic Planning Taskforce (Member)
Fall 2023
MSCM Faculty Search Committee — Assistant Professor of Teaching
Spring 2023
MSCM Faculty Search Committee — Two Assistant Professors of Marketing
Fall 2022
MSCM Faculty Search Committee — Assistant Professor of Teaching
Summer 2022
MSCM Faculty Search Committee — Assistant Professor of SCM
Fall 2021
PhD Comprehensive Exam Committee (Evaluator)
2020–21, 2023–24
Universidad EAFIT · Medellín, Colombia
Foundation of the Master in Marketing Program (Member)
2011
Foundation of the Undergraduate Marketing Program (Member)
2009–2010
Session Chair
56th SMA Annual Conference, West Palm Beach, Florida
Oct–Nov 2018
11th Southeast Marketing Symposium, Tuscaloosa, Alabama
Feb 2018
24th Annual Frontiers in Service Conference, New York City
Jun 2017
Conference Reviewer
2026 AMS Academic Conference, Savannah, Georgia
May 2026
2026 AMA Winter Academic Conference, Madrid, Spain
Feb 2026
63rd SMA Annual Conference, Las Vegas, Nevada
Nov 2025
62nd SMA Annual Conference, Tampa, Florida
Nov 2024
2023 AMA Winter Academic Conference, Nashville, Tennessee
Feb 2023
2020 AMA Winter Academic Conference, San Diego, California
Feb 2020
57th SMA Annual Conference, New Orleans, Louisiana
Nov 2019
47th AMS Annual Conference, Vancouver, Canada
May 2019
56th SMA Annual Conference, West Palm Beach, Florida
Oct 2018
55th SMA Annual Conference, Louisville, Kentucky
Nov 2017